What is Affiliate Marketing?
Advertising is the first thing that comes to mind when trying to monetize your blog.
The problem is that there is no money there.
Okay, there is, but only if you write popular posts and you have millions of views. The horribly low cost-per-thousand (CPM) model that most onscreen or banner ads fall under shows that you can only get a few dollars a month unless you have astronomically high traffic. This situation excludes income from niche topics, or for blogs with a relatively low audience.
This is not a very effective model if you have small but loyal followers. This model does not take into account your unique characteristics, does not take into account the values of an audience loyal to you.
Fortunately, there is another passive (or indirect) way that allows you to generate income, and this is affiliate marketing (affiliate marketing, affiliate programs).
In this article, we'll take a look at what affiliate marketing is, how to use it, and how to make money using such a strategy. This is the way that will allow you to generate more income for your blog!
How Affiliate Marketing Works
Affiliate marketing is an easy way for authors to monetize their blogs and generate additional income. Which makes it ideal for small and very small businesses and helps them get on their feet.
It is a portion of the proceeds, or profit share, from the sale of something (usually a product). For example, you can get a cut of every sale for writing about your favorite skincare mask on your health blog. This means that you can find and present products that you like (and can use), enthusiastically recommend them to your audience and receive a percentage of every sale as a result.
Not a bad model, right? This is the definition of affiliate marketing that we can formulate!
Online affiliate marketing can also be a lucrative source of "passive" income, because links and endorsements can hang on your site forever, making you money from your traffic, which can continue to grow thanks to SEO and referral links from other sites or social networks.
Many affiliate programs (or networks we will discuss shortly) provide a unique, trackable URL that is logged every time someone clicks on a link and purchases one of the products. These unique links allow you to automatically track and report for you, saving you the headaches of overhead on your part.
While the word about affiliate marketing sounds too good to be true, there is some work that needs to be done to get things up and running and get to the point where you can see meaningful results. Let's take a look at how to become a member of affiliate programs and break down some of the basics in the next section.
How to Get Started with Affiliate Marketing
The key to getting started effectively with affiliate programs is finding a product that you really like. Not only is this good from an ethical point of view, but the results (i.e. income!) Will also be much better because you will be investing more time in promoting the highest quality products. After all, in the end, people buy on the basis of true value, and not on the basis of an empty, thinly veiled attempt to sell everything they can.
So it's understandable that the best way to get started with affiliate marketing is to find products that you really like and see if there is an affiliate program for them.
Independent Brands
Many large independent brands have their own affiliate network. For example, we have one on Envato. Through the Envato Market Affiliate Program, $ 3 million is paid annually. This means that if one of your site's readers clicks on your referral link and buys something from our vast network of products, you will receive 30% of their deposit or purchase. Not bad!
What is digital marketing?
Often this concept is confused with Internet marketing, marketing on the Internet - but they have a significant difference. Rather, digital marketing includes Internet marketing too but is not limited to the Internet. Let's compare: Internet marketing is SEO promotion of a site, context, webinars, etc. - all channels that are available to the user only on the Internet. That is, it implies digital communication that occurs both online and offline.
And, of course, digital marketing does not include promotion using such traditional channels as newspaper ads, flyers, TV ads, billboards. Although, if a QR code is indicated on the billboard, with which you can go to the site, then this is already digital marketing.
The history of online promotion: how it all began
An example of this is the pioneers of this area, the SoftAd Group (now ChannelNet). In the mid-80s, they developed an advertising campaign, unusual at that time, for several automakers.
The idea was this: the readers of the magazine had to cut out a special insert from the magazine and send it by mail. And in return, they received an offer of a free test drive and a floppy disk with advertisements for various car brands.
What is included in digital marketing
Each of the digital marketing tools and channels can be devoted to an article. Therefore, we will not analyze them in detail, but list the most common types of digital marketing:
- digital TV - online radio;
- advertising in applications, messengers, online games;
- SMS and MMS distribution;
- advertising on interactive and outdoor LED screens, self-service terminals;
- SEO and SEM - Search Engine Marketing on the Web;
- contextual advertising, banners and teaser advertising;
- SMM - social media marketing;
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