1. Marketing. Polytechnic
Basic Course: You will gain an understanding of marketing as a market-based approach to enterprise management. You will analyze the tools using practical examples. Also, learn consumer marketing research methods, pricing, marketing communications, and branding.
2. Marketing - a quick start
Course from the Graduate School of Marketing. You will be able to navigate in marketing models and tools, market analysis, consumer segmentation, positioning, and company promotion.
3. Marketing management
The course is devoted to the study of the areas in which marketing intersects with the strategic management of the company. You will learn how to apply marketing tools in the analysis and development of commercial policy.
4. Creating a landing page
Theoretical online course "Landing Page Creation" from Tilda Publishing. The course will teach you how to design, design, and launch conversion landing pages and increase the number of customers. You can create your own landing page, even if you didn't know what it was before the course.
5. Basics of Internet Marketing
A small immersion course in marketing. You will learn how to create a group on a social network, fill it with content, and attract the first potential customers. Study the strategies of successful Internet companies from which you can learn from and determine the vector of your own business development.
6. Training in crowd marketing
Igor Rudnik's two-hour course for beginners and intermediate link builders. The program includes 18 lessons on the selection of sites, types of links, and the definition of spam.
7. Video course on internet marketing
Teaching the basic principles of internet marketing. You will learn the basics of target audience segmentation, competitor analysis, auditing, SEO, content marketing, and web analytics. The course will be especially useful for business owners and employees of B2B companies.
8. Yandex School of Internet Marketing
A course for beginners in Internet marketing and those who are just planning to develop professionally in this area. You will analyze the main set of classic tasks that any business faces: informing the audience about new product launches, attracting customers and increasing sales, increasing the average check, and others.
9. School Direct
A course in which you will learn how to place your first ad campaign in Yandex.Direct.
10. School of Metrics
Metrica is a free web analytics system that can help you better understand your website visitors and improve business performance. This course will help you get started with Metrica.
11. Webmaster
Webmaster is a service for website owners that helps to improve its display in search results, monitor query statistics, monitor impressions, the number of clicks, CTR snippets, and other indicators. It will also help you find out if the site is displayed correctly on smartphones and tablets. All the secrets of the Webservice are in this course.
12. Yandex.Direct: preparation for certification
A special course for preparation for certification in Direct. The hosts are the executives of MediaGuru. The program covers 4 topics: cost per click and pay management, keywords, operators and templates, ad settings, display strategies and optimization methods, and audience selection conditions.
13. Basics of advertising in Google AdWords
A course on the basic principles of the Google Adwords system. You will learn how to properly set up contextual advertising for Google so that search shows advertisements only to users who are interested in them. And then you will analyze the result and optimize the settings for the next launch.
14. Data analysis in Google Analytics
Course from a certified speaker of Google Partners, teacher of "Netology" and WebPromoExperts Andrey Osipov. Designed for those who have already worked with web analytics and want to develop further.
15. Marketing strategy in the digital environment
Course from teachers of the Graduate School of Marketing and Business Development. You will learn how a company's website should look, develop a strategy, learn how to make a landing page, calculate a banner sales funnel, or analyze data from Google. Analytics and Yandex.Metrics.
16. OK course
An educational course that tells how to work with social media correctly: build a strategy and promotion, find insights, and be creative in solving all problems. All these important stages are considered in the example of Odnoklassniki with the best teachers of IKRA.
17. Email Marketing Basics
SendPulse marketer Alexander Rys has prepared a course on email marketing basics for beginners. After completing 5 lessons, you will find answers to the following questions: how to develop an effective email strategy, build a contact base, create a mailing list that will bring profit, and not get into spam.
18. Mailing Glavred
Illustrated email course by Maxim Ilyakhov. Helps to make text strong, clear, and honest. You will learn how to find and remove unnecessary things. Letters with lessons and tips come every week.
19. Language of modern advertising and media
About how the language of the media is changing, how to analyze journalistic texts, and how to write them yourself - an online course at St. Petersburg State University.
20. Cybermarketing
Free seminars and courses on internet marketing. Classes are taught by the best specialists of the Russian Internet in the field of website promotion, contextual advertising, and other Internet marketing channels.
21. Netology TV
Video lectures of the best Runet experts in the field of Internet business, marketing, e-commerce, web development, and other areas of the online industry.
22. SeoPultTV
Educational webinars, masterclasses, and author's programs. Topics of the programs: current methods of Internet marketing, SEO, online advertising, e-commerce, web development, SMM, website usability, mobile application development, and startup prospects.
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